Forms and models of cars are always changing, but there is one thing that is almost timeless logo! People refer to themselves as lovers of a certain car, but only a few people who really care about the purpose and history of the favorite car logo.
Logo is not just a symbol of visual identity of automotive products. But, the logo has an important function - to introduce products to the world market. There are three types of car logos are now well known,-shaped symbol, text, or combination antarkeduanya.
Clearly, there is a specific purpose or story behind a logo that could be intriguing. These stories and interesting facts behind the logo top world cars.
Mercedes Benz
Mercedes star logo triangle has a special meaning (which includes the company's dominance of land, sea, and air).
While the Mercedes name comes from an Austrian businessman and automobile lovers, Emil Jellinek. He had a son named Mercedes.
Jellinek not only sell the Daimler-Motored-Gesellschaft (DMG), but participated in the first motor race in Germany. At that time he was driving a vehicle that made DMG behind the pseudonym, Mercedes.
At that time, Mercedes refers to the name of the team and the driver. However, current Mercedes is the result of a merger of two car companies, Daimler-Motored-Gesellschaft or DMG, founded by Gottlieb Daimler and Wilhelm Maybach, and Benz & Cie, founded by Karl Benz. The current logo, a star in a circle, was introduced for the first time in 1937.
Audi
German engineer, August Hoch founded the company A. Horc & Cie in 1899. A decade later, he was forced to leave the company he founded. Not broke, with business partner, Franz Fikentscher, he founded a new company.
While discussing his new company name, Fikentscer son who is studying Latin in a corner asking meaning 'audiatur et Altera pars' [not a good idea to call it Audi instead of Horch?]
The word 'Horc' is an abbreviation of the word 'hear' in German. While Audi is a Latin word which also means 'hear'. Then, in 1932, four companies namely, Audi, Hoch, DKW, and Wanderer merged into one company, Auto Union.
Then the logo chosen in the form of four linked rings, a symbol of the unification of the four companies that own pride and grace for them to date.
BMW
Another logo that attracts attention is the BMW. Tangible circle divided into four with two colors, white and sky blue alternating. It symbolizes the propellers that spin in the blue sky.
Symbols that are relevant to the history of BMW as a major supplier of aircraft engines, for example, 'Red Baron' for the German government during World War I. In 1918, when the war ended, the German government stop the demand for BMW engines.
Conditions had no choice at the time, it makes the BMW creativity. Business direction changed. The company began by making railway brakes, and motor bikes, motorcycles, and then a car - worldwide.
Chevrolet
There are two stories about the Chevrolet logo, 'bowtie'. The first, the company's founder, William C. Durant inspired wallpaper in a French hotel. He tore it to be used as logo.
Different versions of the story came from his wife. It is said, inspired bowtie emblem came from a Virginia newspaper - when they were vacationing in Hot Springs, Virginia, circa 1912
Ferrari
Symbol 'Cavallino Rampante' aka Ferrari Prancing Horse did have an interesting story. The symbol was originally an emblem of the Italian aviators in World War II. The symbol is also used Franceco Baracca - Italian airmen who died in the war.
When Enzo Ferrari started his own car company, he used the logo on a race car Alfa Romeo, at the instigation of parents Baracca. Then, the 'Prancing Horse' not only installed in Ferrari cars. Its popularity exceeded that expected. Now, Ferrari logo can be found on the bike, t-shirts, and anything imaginable.
American car logo is simple, with a 'Ford' is highlighted. This logo has been used for more than 50 years. This typeface was introduced Harold Wills - a close associate of Henry Ford.
As a teenager, Wills make money by creating a business card. When his partner, Henry Ford looking for a logo for his company, Wills thrusting his mold sets and models of letters used in his youth to print business cards.
In 1912, an oval circle added in the Ford logo. In 1927, the logo is also experiencing growth, the color to blue. Final logo - a blue oval was released in 2003 to honor 100 years of Ford Motor Company.
Lamborghini
Some car logo reflects the tastes of the owner. One of them is the logo 'raging bull' in Lamborghini. Founder of the company, is Ferrucio Lamborghini enthusiast matador, to the extent that chose him as his car company logo. Many car Lamborghini bull named have earned awards in world events.
Renault
Renault company was founded by Louis Renault when just 21 years old. Logo is the first three letters of the company Renault brothers, Louis, Ferdinand and Marcel. The company also has a special logo for military tanks - after a light tank production company Renault FT-17, popular during World War I.
Diamond shape logo was introduced in 1925 and redesigned in 1972 by renowned designer Victor Vasarely. The current logo, a square surrounded by a yellow diamond is a symbol of quality.
Volkswagen
Simple but effective, depicting the logo of Volkswagen cars. VW logo is the logo of the car is one of the simplest and quickly became known in the world. V-shaped logo on the letter W with a blue circular background.
Volkswagen in German means "people's car". This logo was obtained from the results of the competition which was won by Franz Reimspiess. Volkswagen has interesting historical background - began in the 1930s, the era of Nazi Germany.
Hitler idea is to start production of affordable cars for the public. Hitler and Porsche Gercinand out ideas Volkswagen beetle car that could carry two adults and three small children.
However, car manufacturers produce more beetles military vehicles rather than cars for the masses - unmasked behind Hitler's actual intent.
Volvo
Volvo means 'I spun' in Latin. Volvo says comes from the Latin word "volvere" which means spinning. Volvo logo is an ancient symbol for iron - which is a circle with an arrow pointing diagonally upwards to the right.
This symbol also represents the 'Mars' god of war. Volvo cars are also traditionally known for its safety features. Iron ancient symbol used to also reflect the strong tradition of Swedish iron industry. Volvo logo mounted on a blue background.
After the defeat of Germany in the war, the British took over the Volkswagen factory and tried to sell it. Initially, the people refused VW beetle design, which is considered inferior.
However, VW managed to prove himself, the Volkswagen Beetle became one of the best-selling car in the world.
Hyundai
The South Korean car company has the slogan 'Drive your way' has the logo of the letter 'H' surrounded by an oval shape - describes the strong desire for a global company. The letter H is tilted and stylish, well illustrates two symbols - representations of the company and the customer - shaking hands.
Toyota
From a distance, the logo of Toyota like the letter 'T' which means 'Toyota'. However, if one looks more closely, the Japanese car logo consists of three ovals. Two intertwined oval resembling the letter 'T' represents the relationship of mutual benefit and mutual trust between the customer and Toyota.
Background of larger oval describes the development of technological progress and limitless opportunities for the company to move forward.
Written By : Arbha ~ Public-DYK
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